Gerbera news


Get the Feeling campaign 2020 postponed

April is normally one of the most important times of the year for us as gerbera growers. This year April unfortunately is a very different month than we are used to because of the coronavirus. Brighten up has been the mission of Coloured by Gerbera for quite some time, but now more appropriate than ever before. However, April is still the month of the Gerbera. Therefore, we won't stop spreading some happiness. 

Gerbera campaign Get the Feeling

Gerbera campaign Get the Feeling launched

April is month of the gerbera and today we introduce our gerbera campaign 'Get the Feeling'. Gerbera is a flower that excels in diversity and colour, making almost anything possible. Each and every emotion you wish to share, say it with the gerbera. The aim of the campaign is to bring the diversity of gerbera to the attention of wholesalers and florists in Germany and the Netherlands. The campaign will take place from 1 to 14 April 2019.

Florists meet Gerbera growers during Pyramide event

Tuesday the 2nd of October the Pyramide event ‘Out of the Box’ took place at the Floral Shopping Centre located at the grounds of FloraHolland. It’s an event designed for florists to get informed, inspired and to get into contact with different growers and breeders. The gerbera was greatly represented at this event. Of course, Coloured by Gerbera was present to get into personal contact with the florists that attended the event.

Gerbera Novelties: new assortment available

B(l)ooming news! The new gerbera assortment is now available with 95 new varieties, both mini's, large-flowered and specialties. We'd like to inform you about our novelties and the new assortment poster.

Spritz & Flowers 2018

Spritz & Flowers 2018

Recently the fourth edition of the Italian event Spritz & Flowers took place. The annual party in the birthplace of the popular drink Aperol Spritz: Jesolo. The aim of the event is to bring consumers to the attention of the drink.

Now online: inspiration magazine Summer Feeling

What's the first thing that pops into your mind when you think about summer? Enjoying sunny days at the beach, having a picnic in the park, travelling to sunny destinations. Flowers have the power to deliver this summer feeling, especially the colourful gerbera. Therefore we've created a new inspiration magazine.

Coloured by Gerbera visits Keukenhof

During the Flowershow at Keukenhof our growers presented their gerberas. Leading flower arrangers from Heleen Valstar BV created a unique show at the Orange Nassau Pavilion with our colourful gerberas.

New inspiration magazine: On Tour

Every year we travel to a place where we can bring colour and joy with our Dutch gerberas. This year we travelled to beautiful Switzerland and visited Grand Hotel & Spa Victoria-Jungfrau. An amazing location for private- and business events. We combined our visit with a trip to the lake of Brienz and the mountains of Grindelwald. Result? A new gerbera inspiration magazine in a Swiss setting. 

gerbera assortment brochure

Gerbera assortment brochure

We are proud to present you our new gerbera assortment brochure. Today, this brochure will be officially launched during Floradecora in Frankfurt, the market place for fresh flowers and decorative plants.

Let's meet at Floradecora 2018!

This coming Friday, Coloured by Gerbera will be present at the Floradecora 2018. We will show you a lot of gerbera varieties intended to inspire you. Of course, you can chat to our representatives and growers. 

5 reasons why gerberas colour the arrival of Sinterklaas

Sinterklaas or Saint-Nicholas is a typical Dutch event for little children and their parents. You might even say the biggest children event in the Netherlands. Sinterklaas is a character loved by children and adults. He is accompanied by his white horse Amerigo and a team of so called Pieten.

The latest gerbera trends for autumn, winter and Christmas

Every season we love to inspire you by publishing a new magazine. What are the floral trends? And how to process these trends in flower arrangements? We inform you about our latest inspiration magazine, our Trends & Inspiration platform and our gerbera Pinterest account.