Coloured by Gerbera is the gerbera promotion committee. Its objective is to promote Dutch gerberas with florists (B2B) in the Netherlands, Germany, France, the UK and Russia. The promotion committee consists of Dutch gerbera growers and breeders.
Coloured by Gerbera provides a platform for everyone who works with gerberas professionally. Here, you will find inspiration and information about the assortment, and you will be informed of trends and developments.
Coloured by Gerbera was established in 2008 under the flag of the LTO crop committee. It has fallen under a foundation since 2017. The FPC is its official client. Annually, the promotion committee reports to the members during the product meeting.
Coloured by Gerbera is supported by Royal FloraHolland.